The Master aims to train experts with a professional profile in internationalization management, by helping students define and evaluate a project idea, and prepare a business and marketing plan, including several web and social media tools.
The professional figure created by the Course in “Supporting SME Internationalization and Web marketing” is that of a junior manager, including export managers, project managers, global supply chain managers, marketing managers, social media managers, and similar positions.
The purpose of this Professional Course is to train new professional figures on how to apply the concepts, contents, languages, and methods of management. The goal is to develop specific skills in the context of firms’ internationalization. The Master employs a mix of methodologies and training techniques: lectures, seminars, case studies, company visits, teamwork, discussion and drafting of reports, etc.

The master is a one-year first level short specialization degree. Dual mode teaching will take place between November 2022 and May 2023, followed by a period of internship lasting at least 3 months. The total number of e-learning hours will be less than 30% of the entire course.

The course ends with the elaboration and discussion of a FPW (Final Project Work).
Classes will be held on Friday and Saturday.
At the end of the MIBS program, students will have acquired an adequate knowledge of the issues related to the management of companies located in global markets, deepening the legal, economic, and financial aspects of international markets for goods, services and capital, as well as web and social media marketing tools useful to support internationalization processes.
This will promote the integration of their knowledge within a broader, interdisciplinary context.

Students from all backgrounds can apply for this master. The only compulsory requirements are having a huge passion for internationalization topics, and a big desire to get involved in the internationalization process.
The study of specific cases together with the possibility of getting in touch with international experts, promotes the creation of professional figures capable of developing the ability to apply the knowledge acquired within a company. Thanks to the teaching methods adopted (team-working, case-studies, presentations, reports, papers, in-class discussions), the Master helps students develop their own independent judgment and analysis.
The Master aims at training expert professional profiles in mastering the internationalization process at management and business processes level, by helping students define and evaluate a project idea, preparing a business plan and establish a marketing plan, also through web and social media tools.
The professional figure created by the Course in “Supporting SME Internationalization and Web marketing” is that of a junior manager, including export managers, project managers, global supply chain managers, marketing managers, social media managers, and similar positions.

INTERNATIONAL BUSINESS
This course is focused on the analysis of the MNEs global network. The purpose of the course is to provide a deep analysis of the organizational design of MNEs and of those SMEs that have started an internationalization process. 

INTERNATIONAL PAYMENTS AND DOCUMENTARY CREDITS
This course will provide the knowledge and competences needed for understanding utility and functions of documentary credits in import-export finance, with particular regard to risk management.

INTERNATIONAL MARKETING
This course aims to provide participants with the fundamentals of marketing, to subsequently develop the concepts useful for managing digital marketing projects.

INTERNATIONAL ACCOUNTING
This course aims to introduce students to the most important concepts and principles of accounting and finance. It is intended to provide students with the knowledge and the basic skills that will allow them to understand and analyze annual reports. 

DIGITAL MEDIA MARKETING
This course aims to provide the means to analyze the performance of websites, through the use of tools such as Google Analytics. Web analytics is the collection, measurement, and analysis of data automatically generated by websites for web usage optimization purposes. 

ORGANISATIONAL DESIGN AND GLOBAL SUPPLY CHAIN
This course employs a combination of country-specific case studies, and nested multiple firm cases, and it explores the phenomena of rapid SME internationalization, small born global firms in high-tech sectors, R&D relocation and reverse innovation processes. 

STRATEGY AND BUSINESS PLAN
With this course, students will acquire insights into a number of promising advanced topics: a) strategic processes: strategic thinking, strategy formulation, strategy modification; b) strategic contents: at business level, at firm level, or at network level; c) strategic contexts: related to the firm, the organization, and its international dimension. 

DIGITAL MEDIA ANALYTICS
This course aims to provide the means to analyze website performance through the use of tools such as Google Analytics. Web analytics is the collection, measurement, and analysis of data automatically generated by websites for web usage optimization purposes. 

WEB DESIGN
This course aims to treat the architectural and technological aspects of website creation. After introducing the World-Wide Web and the information technologies that characterize it, the module provides the knowledge necessary for website design and development.

WEB COMMUNICATION
This course aims to provide the skills for designing and managing marketing communication activities based on new digital media, with particular attention to the issue of coherence and integration between tools and on-and off-line activities. 

INNOVATION MANAGEMENT AND PATENT INTELLIGENCE
This course aims to develop some basic concepts useful to transform a modern business firm into a creative organization.

E-COMMERCE
This course deals with e-commerce issues. It evaluates the opportunities for firms, the performance, and the critical aspects related to its implementation.

The MIBS program shall be completed through the development of a placement or internship activity and the subsequent written Project work so it means that students will have the possibility to do an internship of minimum 3 months both during and after the teaching period which offers a unique opportunity to put the topics covered by the MIBS into practice directly in the business world and to better understand the internationalization process.

During the internship period, participants will also develop a Final Project Work combining the theoretical frameworks learned in class with the internship experience.

In order to find the internship, students will receive  support from the MIBS office  being aware of the fact that the search for opportunities needs to be done by  students as well.

However, it is even possible to conclude the Master through only a written Final project work

Single course

Information

Finance, Law and International relations
30/09/2023
70%
15
40
€ 5.022,50
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FAQ

As the MIBS is a first level short specialization degree (professional master), it can be accessed after a 1st cycle degree course or a comparable foreign degree; therefore, you must hold at least a Bachelor’s degree to apply for this Master.
Furthermore, if English isn’t your first language, you’ll need to prove you have a good knowledge of the English language (we do not ask for an official certificate).

Absolutely not. Students from all backgrounds can apply for this master. The only compulsory requirements are having a huge passion for internationalization topics, and a big desire to get involved in the internationalization process.

Classes are offered in a dual mode, which means that they will be held simultaneously online and in-person, by the same professor. Students are required to attend on-site/online for at least 70% of the total number of program hours in order to be eligible for the final certificate.

The MIBS program shall be completed through the development of a placement or internship activity and the subsequent written Project work so it means that students will have the possibility to do an internship of minimum 3 months both during and after the teaching period.

In order to find the internship, participants  will receive  support from the MIBS staff being aware of the fact that the search for opportunities needs to be done by the students as well.

However, it is also possible to conclude the master even with only a written Final project work

Sure! Classes are held only on Friday and Saturday, so even people who work can attend the Master. For the internship part, you can decide either to remain at your current company or to transfer to another company, to experience a different opportunity.