MIBS International business for small and medium enterprises

The master is a one-year first level short specialization degree. Dual mode teaching will take place between November 2023 and May 2024, followed by a period of internship lasting at least 3 months. The total number of e-learning hours will be less than 30% of the entire course.

The course ends with the elaboration and discussion of a FPW (Final Project Work).
Classes will be held on Friday and Saturday.
At the end of the MIBS program, students will have acquired an adequate knowledge of the issues related to the management of companies located in global markets, deepening the legal, economic, and financial aspects of international markets for goods, services and capital, as well as web and social media marketing tools useful to support internationalization processes.
This will promote the integration of their knowledge within a broader, interdisciplinary context.

The First-level Short Specialisation Degree in International business for small and medium enterprises prepares professionals in managing internationalization processes, at management and commercial level. The profiles formed are independent in defining and assessing a project idea, drafting a business plan, and defining a marketing plan, also with web and social media tools.

Job prospects include companies and organizations with a high propensity to internationalization. The professional figure originating in the Supporting SME Internationalisation and Web marketing path is a specialist in export management, project management, global supply chain management, marketing, social media management and similar tasks.

The First-level Short Specialisation Degree in International business for small and medium enterprises provides specialized training in the following modules:

Module 1 – INTERNATIONAL BUSINESS

Focused on the analysis of the global multinational enterprises network, this class provides an in-depth analysis of the organization of multinational companies and SME that started the internationalization process.

Module 2 – STRATEGY AND BUSINESS PLAN

This module analyses strategy formation processes at business and corporate level, and market change adaptation. Purpose of this class is also providing an actual contribution to preparing Business Plans for developing new entrepreneurial initiatives.

Module 3 – INTERNATIONAL PAYMENTS AND DOCUMENTARY CREDITS

This module provides knowledge and the competences required to understand the usefulness and functions of documentary credits in import-export finance, with specific focus on risk management.

Module 4 – INTERNATIONAL ACCOUNTING

This class leads students through the main accounting and finance concepts and principles; it also provides basic knowledge and competences to understand and analyse financial statements, management reports and company reports.

Module 5 – SUSTAINABILITY, CIRCULAR ECONOMY, AND GLOBAL SUPPLY CHAIN

This module tackles the new challenges through which SME must rethink their supply chains within a global perspective, by coordinating and integrating logistics, purchases, operations and market channel strategies, and adopting circular approaches and innovative business models.

Module 6 – INNOVATION MANAGEMENT AND PATENT INTELLIGENCE

This module develops some of the basic concepts useful to turn a modern enterprise into a creative organization, by analysing sources and models of innovation, organization and development of new products, funding options, and innovation protection.

Module 7 – INTERNATIONAL MARKETING

This module tackles the conceptual and practical concepts of international marketing and its management processes. Students will develop the ability to design marketing strategies and plans to address international markets.

Module 8 – WEB COMMUNICATION AND DIGITAL MEDIA MARKETING

This class provides the competences to enhance international marketing activities through digital and tools and social media. The program develops communication planning, organization and control strategies in a multi-channel logic.

Module 9 – WEB AND E-COMMERCE DESIGN

This module provides the knowledge necessary to design and develop websites, in order to integrate the design and positioning on search engines, and explores the opportunities and critical aspects tied to e-commerce platform implementation and strategies.

Module 10 – WEB AND DATA ANALYTICS

This module provides the web analytics tools to analyse and measure performance in terms of visits, purchases, RoI, web reputation and sentiment analysis.

The traineeship offers a change to put the topics learned during the Master into practice, directly in the enterprise world, and to better understand the internationalization process. Therefore, the traineeship is strongly recommended, although not mandatory, to pursue the title. While the final project work is mandatory for all. The topic and level of insight shall be defined in partnership with the supervisor (one of the Master’s professors) and the Master office, and it will also depend on whether the student has completed the traineeship or not.

The general ranking of merit for the academic year 2023/24 will be published on the Italian page of this Master according to the timing provided in the Call.