MBM Business and management

Dual-mode teaching will take place from September to the end of February, followed by a period of compulsory internship lasting at least 4 months, either in Italy or abroad. Classes will be held from Monday to Friday. The MBM program, entirely focused on the “Fragrance and Cosmetics” sector and held in English, is structured in seven main units and three industry-specific courses. Courses are taught by both Italian and international teaching staff, and also by professionals from leading national and international industries.

The Master is based on a rich mix of training methodologies and technologies: lectures, seminars, case discussions, business games, company visits, interviews, group assignments, report writing and discussion, etc.

The course will end with the development and discussion of a Final Project Work. 

At the end of the MBM program, students will acquire an in-depth knowledge of management and business applied to the perfume and cosmetics field, integrated within a broader framework of knowledge and understanding of the industrial world.

MBM is a one-year professional and short specialization program designed for students without an economics and/or business background. Therefore, it is ideal for students with a scientific degree.

The Master’s degree trains professionals who integrate a technical-scientific cultural base with management concepts, contents, languages and methods. It provides both a solid knowledge in different fields of management – accounting, finance, organization, marketing, production, strategy, international management, business planning, intercultural HR in multinationals, CSR – and industry-specific expertise.

Current career opportunities in the Fragrance and Cosmetics sector include: product safety, project management, product development, creative fragrance evaluation and management, science marketing, marketing management, sales management, technical management, junior entrepreneur, communications, etc.

From the experience of the past editions emerges a significant enhancement of the participants’ learning capabilities, largely supported by a rapid job placement.

Module 1: ACCOUNTING AND FINANCE

This course focuses on the fundamental principles of measuring the value of a business and the reporting process, followed by an introduction to the different accounting systems, in order to familiarize students with the most important accounting concepts and principles, and providing them with the basic knowledge and skills to enable them to understand and analyze annual reports and to calculate costs.

Module 2: ORGANISATION MANAGEMENT

This course is based on the fundamental instances of business organization and human resource management. Students will examine how firms are structured within a larger socio-economic context; why control and coordination systems vary across organizations and change over time; and how human resource techniques can contribute to improving the effectiveness of organizations. 

Module 3: OPERATIONS MANAGEMENT

The objectives of the course are:
– Understanding the central role of operations in creating competitive advantage
– The strategic implications of operations
– The nature of planning and control
– Lean management.

Module 4: MARKETING MANAGEMENT AND CUSTOMER BEHAVIOR

This course will help students to get an insight into consumer and market behavior for cosmetics and fragrance, as well as provide a basic background in the marketing principles of branding, retailing, distribution, and planning.

Module 5: STRATEGIC ENTERPRISE MANAGEMENT

This course is about managing a business enterprise in relation to its industry and competitive environment. The focus is on how to create a sustainable competitive advantage by understanding the industry and the general environment and by developing the core competences needed to succeed in this field.

Module 6: BUSINESS PLAN

This course is a multidisciplinary seminar that requires students to explore a potentially profitable business idea and to develop an appropriate business plan. The central focus of this course is the business plan as a document increasingly adopted to submit and evaluate business proposals.

Module 7: ADVANCED MANAGEMENT TOPICS

This course aims at providing a full discussion of Corporate governance systems worldwide and also to help students understand the influence of culture on business practices, which is an important aspect of managing organizational talent.

MBM Industry specific courses given by leading industry experts:

Module 8: NEW PRODUCT DEVELOPMENT IN THE FRAGRANCE AND COSMETICS SECTOR

The learning aim of this course is to provide students the necessary elements to define successful strategies for the new cosmetic product market launch.

Module 9: ENVIRONMENTAL MANAGEMENT AND REGULATORY AFFAIRS IN THE FRAGRANCE AND COSMETICS SECTOR

The aim of the course is to combine legal and knowledge aspects, with cosmetics production and distribution.

Module 10: OPERATIONS MANAGEMENT IN THE FRAGRANCE AND COSMETICS SECTOR

The teaching aim of this course is to put forward and apply the concepts acquired in the Operations course to the Cosmetics area.

Multiculturalism and an international learning environment are two of the relevant features of this program that further contribute to the students’ professional growth.

This Master aims to train highly competent professionals at technical and management level.

Some of the companies that come either in the classroom to give the lectures or take our students as interns: L’Oréal Italia, L’Oréal Paris, L’Erbolario, Mavive, Mane Italia and Spain, Beauty San, BASF, Intercos, Beghin, Gattefossé, Unifarco, Estee Lauder, Chanel Parfumes, IFF, Givaudan, , Symrise (Italy ,France and Germany), Reckitt Benckiser Italia S.p.a , Jean Niel, etc.

The general ranking of merit for the academic year 2023/24 will be published on the Italian page of this Master according to the timing provided in the Call.